This is barely-listenable garbage, a bad execution of a poorly thought-out idea which should never have been released. (1)
Not a particularly good record, all in all, and not suited to either the singer or the direction in which Motown was now firmly headed. (4)
Compared to the A-side, this has slightly more in common with the rest of the Motown output of the time. Slightly. (6)
Ultimately, though Debbie Dean gives it a real go, there’s just not enough happening on this record to hold the interest; it’s clean, safe and boring. (2)
Really rather lovely; a slowie, but a break from the barely-modified standard doo-wop structures that had been used on almost every Motown slowie to date – this is an early Sixties pop record all the way.
The Miracles themselves provide the backing vocals on this, essentially a note-for-note remake of Shop Around with new lyrics. (6)