(Written by Robert Williams, Juan Wingard, Andre Williams and Charles Holman)
The catalogue number suggests this was supposed to be the first release on the Mel-o-dy Records subsidiary, but Motown paperwork shows that Lamont Dozier’s Dearest One had instead come out the best part of two months previously.
If the company had determined to hold this one back a little while before putting it out, it’s a slightly baffling decision – the Creations were a band of Fifties doo-woppers (not to be confused with the later Chicago group also known as the Brothers of Soul), who may or may not have put out a whole string of records for various minor labels without success (see the “Comments” section below), and this stuff wasn’t getting any more current the longer it was left on the shelf.
It’s unclear whether this group of “Creations” (whose members’ names are helpfully included in the writing credit, alongside Motown staffer Andre Williams, for the benefit of future discographers) are in fact the same group of the same name who had been recording since at least 1956, when they’d released two singles for Tip-Top Records (There Goes The Girl I Love and Every Night I Pray); other highlights noted in The Complete Motown Singles: Volume 2 include The Bells for Jamie in 1961 (not to be confused with the Originals’ single of the same name in 1970). They also apparently had a single out on Pine Crest, “Woke Up In The Morning”, before joining Motown, but Youtube doesn’t have that for me at the moment.
Anyway, this is more lively than any of those previous efforts, with much more of an R&B/pop feel than their earlier records (which are all pretty much straight-down-the-line doo-wop stuff), but it’s still a little dated.
It’s a nice, upbeat tune, but it’s not well-performed. The lead vocal is raucous and out of control, going from softly sweet to sandpaper-raw, the group’s harmonies are a bit rough around the edges – perhaps taking their cues from the sort of harder-edged R&B/doo-wop records of the sort that the Contours had introduced to Motown – and the playing is somewhat shoddy in places, most notably a hesitant, amateurish piano solo at 1:04.
Fun enough in its way, but already dated even by 1962 standards, and the performances are a let-down.
The Mel-o-dy label wasn’t exactly Motown’s top marketing priority, and the record received very little push. This was the Creations’ one and only Motown single, although they recorded plenty of unreleased material during their brief stay at Hitsville (one of which, In The Dark, appears on A Cellarful of Motown! Volume 2 with a recording date of December 1962, indicating they stuck around for a little while). Confusingly, a group named “the Creations” put out another single in 1962 for another label, I’ve Got A Feeling b/w The Wedding on Meridian, a dated soundalike of the Marcels’ Blue Moon; if those guys are “our” Creations, then that record sounds as though it may have been recorded prior to their stint at Motown.
MOTOWN JUNKIES VERDICT
(I’ve had MY say, now it’s your turn. Agree? Disagree? Leave a comment, or click the thumbs at the bottom there. Dissent is encouraged!)
You’re reading Motown Junkies, an attempt to review every Motown A- and B-side ever released. Click on the “previous” and “next” buttons below to go back and forth through the catalogue, or visit the Master Index for a full list of reviews so far.
(Or maybe you’re only interested in The Creations? Click for more.)
“Old Love (Let’s Try It Again)”
“You’re My Inspiration”