What we have here is a calling card for a fine new group, in many ways the first “new” Motown signing of the mid-to-late Sixties, the first Motown group born as a “Motown” group. It sounds great, and it’s also a really good record, even if there’s better to come. (7)
Is it a good record? Yes, absolutely it is – the song is solid, the hooks are catchy, the production is appealing, the lead vocal is okay, the whole package is nice indeed. Would I swap Frank Wilson’s superb upcoming writing and production work behind the scenes for the chance to hear ten or twelve more of these? Not on your life. And apparently, neither would he. (7)
Your happiness is guaranteed. (10)
This is a cartoon relationship, a pick-me-up for lovers everywhere to keep the faith after the relentless emotional pummelling of the A-side, a riposte where for these three minutes, nothing can ever, will ever go wrong, and on with the kissing. Tomorrow can wait.
The music is designed and deployed to devastating effect, the vocal is as good as anything we’ve heard from Diana so far, the whole package is quite startling: this is the saddest-sounding outrageous pop stomper I’ve ever heard, and it’s a masterpiece. (10)
The ingredients all seem to be here for a raucous good-time All Stars jam, but the end result is oddly uninspiring.
Berry Gordy was vindicated again, the record both gaining plenty of new fans, and selling well; people bought it and people played it, and I find that heartening. Certainly I like this a lot more than I might once have expected to. (8)
…total, irredeemable garbage, the absolute worst of all Martin’s six sides for Motown, and a fitting note to end one of the most improbable careers in Motown history, as incongruous as anything from Irene Ryan, Albert Finney or the Abbey Tavern Singers. (1)
Just about Tony Martin’s best single for Motown. Which really isn’t saying very much. (2)
A success all round, then, leaving aside the nagging curiosity as to what might have happened with just a couple more days’ work: a fitting way to cap the best year so far in the Motown careers of both Smokey Robinson and the Miracles, now restored to their full powers. Roll on 1966. (8)
Genuinely excellent, the sort of thing that helps give Motown its good name. And it’s better than anything the Miracles have ever done in this mode until now, there’s no doubt about it. Excellent. Just not quite as excellent as some of the Miracles’ 1965 highlights. (8)