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Tamla T 54036 (A), February 1961
b/w The Only One I Love
(Written by Berry Gordy and Smokey Robinson)
London American HLU 9366 (A) – June 1961
b/w The Only One I Love
(Released in the UK under license through London Records)
The Miracles’ first single since their million-selling breakthrough Shop Around, this was an R&B Top 20 and pop Top 50 single, but both band and label had hoped for more.
The liner notes to The Complete Motown Singles: Volume 1 are replete with commentary about how the problem with this single was that it didn’t follow Shop Around closely enough to benefit from its success, that it sounded too different, that Smokey wanted to show diversity by delivering something new, etc. Which is all a bit weird, because Ain’t It Baby sounds almost exactly the same as Shop Around, a dancefloor-minded pop rocker recorded in the same tempo, with the backing musicians (some Chicago session men, not the Funk Brothers) following an almost note-for-note arrangement, using the same metre in the lyrics and with Smokey’s vocal performed in the same under-used raw style. Seriously, you can easily switch back and forth between this and Shop Around while singing.
No, the problem with Ain’t It Baby isn’t that it’s too radical, too fresh, too different from Shop Around; the problem is that it’s quite simply not as good. Where the chorus to Shop Around was a hook that grabbed the audience, the chorus to Ain’t It Baby is so thin and forgettable as to be almost non-existent; where Shop Around had an easily-discerned central concept that listeners could latch on to quickly, I’m hard-pressed to tell you what Ain’t It Baby is actually about.
(Smokey’s narrator spends the entire song dissing some woman who has had the temerity to say she loves him, but he evidently hates her so much it seems impossible they’re already in a relationship, and yet in the third verse it turns out they are together despite the fact it means he’s miserable and thinks she’s evil.)
The Miracles’ singles had been getting progressively less good with each single since Way Over There, to the point where this sounds like a B-side cut by some forgettable act, not a follow-up to a smash hit single by Motown’s flagship group.
A worrying trend; sales figures aside, if I’d been writing this review in 1961 then (apart from being astonished by the computer, etc etc) I’d have been starting to entertain serious doubts about how many more good songs Smokey had up his sleeve after all. Luckily, they’d go on to erase any such doubts before too long, but this single really isn’t very impressive.
MOTOWN JUNKIES VERDICT
(I’ve had MY say, now it’s your turn. Agree? Disagree? Leave a comment, or click the thumbs at the bottom there. Dissent is encouraged!)
You’re reading Motown Junkies, an attempt to review every Motown A- and B-side ever released. Click on the “previous” and “next” buttons below to go back and forth through the catalogue, or visit the Master Index for a full list of reviews so far.
(Or maybe you’re only interested in Smokey Robinson & the Miracles? Click for more.)
Debbie Dean “A New Girl” |
The Miracles “The Only One I Love” |
Steve Robbins said:
One of us is from Jupiter, the other from Mercury. That’s what makes horse races! I thought Shop Around sort of boring, whereas this was on a move. It keeps delivering, and before you can really say “I like that line”, he’s moving on to new one, with perhaps some vocal trick, or as I say, a vocal jerk. Very exciting, a glimpse of the upcoming giants before he mellows out around ’67.
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Damecia said:
Love this review! I agree this song is “Shop Around” fraternal twin lol. No the chorus isn’t as catchy..well the whole song isn’t as catchy. IMO this song is missing the “cuteness” that “Shop Around” and “That’s What Love Is Made Of” contained. This song should have stayed album filler.
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Kevin Moore said:
Agree. This bit from the main article sums it up nicely: “the problem is that it’s quite simply not as good. Where the chorus to Shop Around was a hook that grabbed the audience”. The key word is “hook”. I’ve been going through these essays slowly, so it’s been several days since Shop Around but I still can’t get that hook out of my head (“my mama told me”).
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Pennies said:
You’ve hooked me! Thanks for putting the hook back in my head =)
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Ricky said:
Ain’t It Baby isn’t one of my favorite Miracles song, but it is a real nice dancing tune. No the chorus isnt that memorable but it isnt Shoo Around. Should have released A Heart Like Mine love that song lol
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Steve R said:
Again I was always out of step.
Every early Miracles single was gold then and now. The raw energy and love poetry put them a notch above most other then-RnB offerings. I lived for the day the next single would hit the radio!!
I wonder how Smokey would rate this looking back. Thx
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Robb Klein said:
This is a nice uptempo song for 1960. I’d give it at least a “5”.
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